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Google is cracking down on fake, misleading, and ad-filled Android apps. Google has announced new Play Store policies for Android developers in an effort to crack down on full-screen ads, VPNs, and fake apps impersonating genuine software.
The Play Store will mandate that developers stop displaying “Full-screen interstitial advertising,” such as ones that appear during gameplay or during an app’s loading screen, starting on September 30, 2022. Full-screen advertisements that cannot be closed after 15 seconds will also be prohibited.
The new policy will not include rewarded ads, such as in-app popups that users can opt into in order to unlock in-app content, which will continue to be permitted.
Google Play Store developer policies
The company’s FLAG SECURE function, which is designed to hide or restrict screenshots and forbid screen sharing and broadcasting in order to secure sensitive data, has undergone more revisions. Apps won’t be able to design workarounds for the flagged material after November 1, 2022.
VPNs will be subject to stricter regulations starting on the same day. With limited restrictions, only dedicated VPN apps will be permitted to “establish a secure device-level tunnel to a distant server.”
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Access to the USE_EXACT_ALARM permission will also be refined to primarily include only the apps that “requires precisely timed actions” (from July 31, 2022)
Fake Google Play Store apps
Maybe of most interest to general consumers will be a change that is due to be enforced on August 31, 2022.
We prohibit apps that deceive users by pretending to be someone else (such as another developer, business, or institution) or another app. We’ve developed guidelines that define and forbid content that is harmful or inappropriate for our users to keep Google Play a safe and courteous platform, Google stated in a blog post announcing the development.
The developer name, which displays beneath the program title in the Play Store, the corporate logo, and if the name seems authentic and isn’t misleading are all things the firm advises you to double-check.
Further updates to the business’s app store include the removal of false health information, improved subscription management, safer kid-friendly marketing, and additional personal safety measures.